Customer Insight

Harvest customer, citizen, and employee insight to proactively enhance products and services

Semantex™ solutions can harvest explicit and tacit customer, citizen, and employee opinions and feedback on products, brands, services, personnel, and more to proactively enhance customer relationship management, and product and service offerings.

Semantex™ can automatically sift through unstructured text in a variety of enterprise and external data sources to provide valuable knowledge about customer demographics, preferences, likes and dislikes. This knowledge can be used to amplify and improve customer databases and to provide insights into prospective customers needs and desires.

Sources include:

• External websites, blogs, and forums
• Customer support forums and chat channels
• Customer e-mails